Your food is amazing. Let the internet know
You've spent years perfecting your recipes, building your team, and creating an atmosphere that keeps people coming back. But the restaurant industry has changed. Today, 90% of diners research restaurants online before they ever walk through your door. If your website looks like it was built in 2012, your Google listing has the wrong hours, or your Instagram hasn't been updated in three months, you're invisible to the very customers who are searching for exactly what you serve. We specialize in digital marketing for restaurants, pizzerias, cafés, bakeries, food trucks, and every type of food business in between. From custom websites with built-in online ordering to Instagram strategies that make people taste your food through their screens, we build the digital presence that does justice to what you've built in the kitchen.
The digital challenge for restaurants
The restaurant industry has undergone a digital revolution. Customers discover, evaluate, and choose restaurants online long before they pick up a fork. Here's what the data says about how today's diners make their decisions, and why your digital presence is now as important as your food quality.
Research restaurants online before visiting
Check a restaurant's website before dining
Are influenced by online reviews
Of restaurant revenue now comes from online orders
Digital marketing services for restaurants
From your website to your Instagram to your Google listing, every piece of your digital presence works together to fill tables and drive orders. Here's the full menu of services we offer restaurant clients.
Custom Restaurant Website
Mobile-first website with your menu, story, hours, location, and photo gallery. Designed to make visitors hungry and drive reservations, orders, and foot traffic.
Online Ordering System
Your own ordering platform, no 30% third-party fees. Customers order directly from your website, you keep the revenue and own the customer relationship.
Instagram Food Photography
Strategic food photography planning and content calendar: professional shots that make people stop scrolling and start craving. Styled for your brand, optimized for engagement.
Google Business Profile
Complete setup and optimization for Google Maps visibility. Photos, menu, hours, posts, and Q&A management to dominate local search results.
Local SEO Strategy
Rank for 'best [cuisine] near me,' '[dish] in [city],' and dozens of other high-intent searches that hungry customers are typing right now.
Review Management
Automated review requests, monitoring across all platforms, response templates, and reputation tracking. Turn happy diners into vocal advocates.
Email & SMS Marketing
Build a direct line to your customers: weekly specials, birthday offers, event announcements, and loyalty rewards that bring people back.
Seasonal Promotions
Valentine's Day prix fixe, Super Bowl party platters, summer patio launch, holiday catering, planned and promoted months in advance for maximum impact.
Loyalty & Rewards
Digital punch cards, VIP programs, and referral rewards that incentivize repeat visits and turn one-time customers into regulars.
Delivery Platform Strategy
Strategic presence on DoorDash, UberEats, and Grubhub to reach new customers, with a plan to migrate them to direct ordering over time.
Sally's Pizzeria: a transformation story
When Sally Moretti came to us, her beloved neighborhood pizzeria was struggling. After 15 years of loyal customers, foot traffic was declining. She had no website, just a fading Facebook page that hadn't been updated in months. Her competitors had sleek online ordering systems and were showing up on every food delivery app, while Sally was still taking phone-only orders and losing to the pizza chain down the street in Google search results. New residents in the area had no idea she existed.
We built Sally a gorgeous, mobile-first website with an integrated online ordering system, professional food photography that showcased her authentic Italian recipes, and a local SEO strategy targeting every "pizza near me" search in her zip code. We launched her Instagram with a content strategy featuring behind-the-scenes dough-making videos, daily specials, and customer spotlights. Within six months, Sally had 2,400 Instagram followers, was ranking on the first page of Google for "best pizza in Millbrook," saw a 30% increase in new customers through the door, and was processing $4,000/month in online orders through her own website, at zero commission fees. Her revenue increased by $8,500 per month while her marketing costs stayed fixed.
"I was skeptical about spending money on marketing. I always thought the food should speak for itself. But the food can't speak if nobody knows you're here. Build My Presence didn't just build me a website. They gave my pizzeria a second life. New customers tell me they found us on Google, and our online orders have become a whole new revenue stream. I wish I'd done this ten years ago."
Sally Moretti
Owner, Sally's Pizzeria
Instagram followers
Increase in new customers
Monthly online orders
Monthly revenue increase
Restaurant digital marketing by cuisine type
Different cuisines require different digital strategies. The way people search for sushi is completely different from how they search for BBQ. Here's how we tailor our approach based on what you serve.
Italian & Pizza
Pizza is the #1 most-ordered food in America. We optimize for high-intent delivery searches, build online ordering systems that compete with the chains, and create Instagram content around the craft of pizza-making: hand-tossed dough, bubbling cheese, wood-fired ovens. Authenticity is your weapon against Domino's.
Mexican & Latin
From taquerias to upscale Mexican restaurants, we highlight the vibrant colors, bold flavors, and cultural authenticity that draw customers in. Taco Tuesday promotions, catering for Cinco de Mayo, and social media content that celebrates the cuisine's rich heritage.
Asian Cuisine
Sushi, Thai, Chinese, Vietnamese, Korean BBQ, each requires a unique approach. We build menus that translations-friendly, create content around the artistry of Asian cooking, and optimize for specific cuisine searches that diners use when craving something specific.
American & BBQ
BBQ joints, burger restaurants, diners, and classic American fare thrive on community and tradition. We build digital presences that capture that rustic, authentic feel while driving catering orders, event bookings, and new customer discovery.
Bakeries & Desserts
Bakeries are Instagram gold. Every product is a photo opportunity. We build custom ordering systems for cakes, pastries, and specialty items, create drool-worthy content calendars, and optimize for searches like 'custom birthday cake near me' and 'best bakery in [city].'
Coffee Shops & Cafés
Coffee shops need to be the go-to neighborhood spot. We build loyalty programs, create cozy brand aesthetics that drive Instagram follows, optimize for 'coffee near me' searches, and help you market your space for remote workers, study groups, and community events.
Online ordering: own your revenue
Every order through DoorDash, UberEats, or Grubhub costs you 20-30% in commission fees. On a $30 order, that's $6-$9 going straight to a tech company instead of your kitchen. Multiply that by hundreds of orders per month, and you're leaving thousands of dollars on the table, literally. Building your own online ordering system isn't just about saving money; it's about owning the customer relationship, building an email list, and creating a direct channel that no algorithm change can take away from you.
We don't tell restaurants to abandon third-party platforms entirely, they're great for discovery. But we build a strategy that makes your own website the primary ordering channel, using packaging inserts, loyalty incentives, and exclusive menu items to migrate customers off third-party apps and onto your own system. The math is simple and the impact is immediate.
Revenue Comparison: 100 Orders/Month at $30 Average
Third-Party Platforms
25% average commission
-$750
Lost to fees/month
Your Own Website
~3% payment processing only
-$90
Processing fees/month
Annual savings with direct ordering
7,920
That's money back in your pocket
10 features every restaurant website needs
A restaurant website isn't a brochure. It's a 24/7 sales machine. If your website is missing any of these features, you're losing customers to competitors who have them. Every website we build includes all ten as standard, customized to your restaurant's specific needs and cuisine type.
Mobile-responsive design (70%+ of restaurant searches happen on phones)
Online menu with photos and descriptions, not a PDF download
Online ordering integration with real-time availability
Reservation system or booking widget
Google Maps embed with directions
Hours and holiday schedule that's easy to update
Professional food photography gallery
Customer reviews and testimonials section
Social media feed integration
Email/SMS signup for promotions and specials
Missing some of these? That's exactly what we fix. See our website design service
Restaurant digital marketing questions answered
Getting on Google Maps starts with claiming and optimizing your Google Business Profile (formerly Google My Business). We handle the entire process: verifying your listing, adding accurate business information, uploading professional photos, setting your hours and menu, selecting the right categories, and writing a keyword-rich description. Once set up, we optimize it for local search so you show up when someone searches 'restaurants near me' or 'best pizza in [your city].' Most restaurants see map visibility within 2-4 weeks of optimization.
Both have their place, but if you rely solely on third-party platforms, you're giving away 20-30% of every order in commission fees. We recommend building your own online ordering system as your primary channel, you keep 100% of the revenue, own the customer data, and build direct relationships. Then use DoorDash and UberEats as secondary discovery channels for new customers, with messaging that drives them to order directly next time. A restaurant doing $10,000/month in delivery orders saves $2,000-$3,000/month by moving just half those orders to their own system.
The key is making it effortless and timely. We set up systems that automatically request reviews at the right moment: after a positive dining experience, after a successful delivery, or after a catering event. This includes QR codes on receipts and table tents, follow-up emails after online orders, and text message review requests. We also train your staff on how to naturally encourage reviews. Most restaurants see a 200-400% increase in monthly review volume within 60 days of implementing our review management strategy.
Our restaurant marketing solutions start with our Starter package ($997) for social media setup and content, scale to Growth ($2,497) for a complete website with online ordering and social media, and go up to Scale ($4,997) for a full brand build with photography direction, content strategy, and multi-platform management. Most restaurants see ROI within 60-90 days through increased online orders, new customer acquisition, and reduced third-party platform fees.
We provide photography direction and shot lists as part of our content strategy, meaning we plan exactly what photos you need, how they should be styled, and how they'll be used across your website, social media, and marketing materials. We work with professional food photographers in your area to execute the shoot, or we can guide your team on smartphone photography techniques that produce scroll-stopping results for social media. Great food photography is a non-negotiable investment for any restaurant's digital presence.
Chain restaurants have one massive weakness: they're generic. Your advantage is authenticity, community connection, and a unique story that no chain can replicate. We help you lean into what makes you different: your family recipes, your neighborhood roots, your chef's passion, your locally-sourced ingredients. On a local level, a well-optimized independent restaurant can absolutely outrank chains in Google Maps, dominate local social media, and build a loyal customer base that chains can only dream of. Local always wins when the marketing is done right.
Instagram is the undisputed champion for restaurants, food is inherently visual, and Instagram's format is built for it. We typically recommend Instagram as your primary platform, with Google Business Profile posts as a close second (they directly impact local search rankings). Facebook is valuable for community engagement, events, and reaching an older demographic. TikTok is increasingly important for reaching younger diners with behind-the-scenes content and food preparation videos. We'll help you choose the right mix based on your target customer demographics and your team's content creation capacity.
Negative reviews are inevitable, and how you respond matters more than the review itself. We develop a review response framework for your restaurant that turns negative experiences into demonstrations of your commitment to service. The formula: respond within 24 hours, acknowledge the issue without being defensive, take the conversation offline by offering direct contact, and follow up to resolve. Potential customers read your responses to negative reviews more carefully than your positive reviews. A thoughtful, professional response can actually win you more business than a five-star review alone.
Let's fill those empty tables
Your food deserves to be discovered by every hungry customer in your area. Book a free consultation and we'll show you exactly how we'd build your restaurant's digital presence, from website to social media to local SEO. No pressure, no contracts, just a real plan.