Patients don't pick a dentist. They eliminate the scary ones.
Before a patient ever walks in, they've already crossed you off — or kept you — based on 6 reviews, 3 photos, and whether the booking page loads before their coffee. We build the trust stack that moves new-patient cost below $200 and keeps the schedule full 8 weeks out.
Average cost-per-new-patient for practices running our GBP + landing page + review system, vs. $350+ industry average
Cost per new patient
Avg review rating
Online booking rate
Schedule booked out
A focused stack, built for your margins
Google Business Profile
Complete services list, team photos, insurance info, weekly posts — the single highest-leverage acquisition channel in dental.
Review engine
Post-appointment text, HIPAA-aware copy, owner responses — because dental decisions are 80% review-driven.
New-patient landing page
'New patient special' offer, insurance badges, before/after gallery, one-click booking. Purpose-built for paid traffic.
Online booking flow
Connected to your PMS (Dentrix, OpenDental, Eaglesoft). New patients self-schedule from phone in under 60 seconds.
Trust-first website
Team bios, credentials, insurance list, financing, HIPAA-compliant forms, and fast mobile performance — the basics done right.
Google Ads for dentists
Tight geo-targeting, negative-keyword lists tuned for dental, landing page match. Typically beats Facebook 2–3× for new-patient cost.
What actually moves the needle
- Answer every review, good or bad, inside 48 hours — owner response is a Google ranking signal
- Photograph the operatory and team, not stock images of teeth — trust comes from faces
- Run a new-patient offer on a dedicated landing page, not the homepage — 2–3× conversion rate
- Measure new-patient cost, not clicks or impressions. Everything else is vanity
- Sync online booking to your PMS — the manual retype step is where new patients ghost
“We were paying $400+ per new patient on Facebook. After rebuilding our GBP, review flow, and a new-patient landing page with them, we're at $180 and our schedule is booked out 6 weeks. Total game change.”
Dr. Priya K.
Owner, family dental practice
Questions dentists & clinics owners ask us
Is digital marketing HIPAA-compliant?+
It can be — and it has to be. Every form, every review-request text, every retargeting pixel we implement is reviewed for HIPAA-aware copy and tracking practices. We avoid capturing PHI in analytics and never send identifiable health info through standard email or SMS. Ask us for our dental compliance brief.
Should I run Google Ads or Facebook Ads?+
For most dental practices: Google Ads first, because the intent is higher (someone searching 'dentist near me' is actively shopping). Facebook is useful for awareness and for higher-ticket services (implants, Invisalign, veneers) where education + social proof matter more. We typically lead with Google and layer Facebook once the GBP + landing page machine is humming.
How long until the schedule fills?+
GBP optimization typically lifts impressions and calls within 2–4 weeks. A tuned landing page + Google Ads starts producing new patients in week 1. Organic rank compounds over 3–6 months. Most practices we work with see meaningful new-patient lift inside 30 days and a booked-out schedule by 90.
What about review management and platforms?+
Google Reviews is by far the most important — 85%+ of new-patient discovery runs through it. We use review-request SMS automations that comply with your PMS, pipe patients who had a smooth visit to Google, and pipe unhappy patients to a private feedback loop where you can resolve before it hits Google. No shady filtering — just clean plumbing.
Ready to grow your dentists & clinics?
Book a free consultation. We'll audit your digital presence and map the three highest-leverage moves for your business this quarter.