Your next job is 18 inches from someone's thumb.
Homeowners don't flip through the phone book — they search 'roofer near me' and call the first three results with 4.8+ stars. If you're not there, you're not getting the bid. We build the GBP + reviews + landing pages that make you the obvious call on every 'near me' search in your zip code.
Average lead volume uplift for contractors running Google Local Services + optimized GBP inside 90 days
Lead volume lift
Map pack appearances
Avg review rating
Close rate on web leads
A focused stack, built for your margins
Google Business Profile
Service categories, service area, photos of real crews on real jobs — weekly posts to stay above the pack.
Local Services Ads
Google-guaranteed badge, pay-per-lead, zero-friction call-in setup. Highest-intent channel there is.
Review engine
Auto-text after job completion, owner-response templates, 5-star compounding across Google and Facebook.
Service-area landing pages
One page per service × town. 'Roof repair Hamilton' and 'Roof repair Ancaster' both rank.
Job-site photo pipeline
A lightweight workflow so crews upload before/afters from their phones — no marketing person required.
Trust-built website
Licensing, insurance, warranty, and 'we fix it if it leaks' language above the fold. Close the bid before the call.
What actually moves the needle
- Own the top 3 of your primary map pack before you spend a dollar on paid
- Post a job-site photo to GBP every 7 days — measurably lifts local rank
- Text the review link 2 hours after completion, not 2 days — 3× response rate
- One landing page per service per town. Thin-content risks zero when each has a real project
- Put licensing + insurance + warranty language above the fold on every service page
“We used to live and die by referrals. Now we get 20 to 40 leads a week from Google alone. The Local Services Ads plus the map pack work we did paid for itself in one kitchen remodel.”
Marcus R.
Owner, general contracting firm
Questions contractors & trades owners ask us
Do I really need a website if I'm on Google Business Profile?+
Yes. GBP gets you in the map pack, but 60%+ of homeowners click through to a website before calling — especially for 5-figure jobs. A strong landing page closes the bid before the first phone call. GBP opens the door. The site walks them in.
What's the difference between Google Ads and Local Services Ads?+
Local Services Ads (LSA) are pay-per-lead, Google-guaranteed, and run at the very top of 'near me' searches — highest intent in the market. Regular Google Ads are pay-per-click and useful for broader coverage. We run LSA first for most trades because the ROI is so clean; layer in regular Ads once LSA is maxed.
How long until I see more leads?+
LSA leads start inside the first 1–2 weeks once verified. GBP map-pack lift typically shows at 30–60 days. Organic landing-page traffic compounds over 3–6 months. Most contractors we work with see meaningful lead volume within 30 days on LSA alone.
I'm a small 2-person crew — is this overkill?+
No. The inverse: smaller crews have nothing to spare on referrals that dry up in a slow month. A tight GBP + reviews + LSA setup is exactly how 2-person crews compete with regional firms on the same 'near me' search. We right-size the package to your capacity.
Ready to grow your contractors & trades?
Book a free consultation. We'll audit your digital presence and map the three highest-leverage moves for your business this quarter.