Every cake is a piece of content. We turn them into orders.
A wedding cake used to be word-of-mouth. Now it's an Instagram Reel that gets saved 400 times and booked before you finish cleaning the turntable. We build the social, ordering, and email system that turns your display case into a content engine — and your custom-order inbox into your best revenue line.
Average lift in custom-order revenue across 6 bakeries in the first 6 months
Custom-order revenue
IG followers (avg)
Avg custom lead time
Avg review rating
A focused stack, built for your margins
Instagram reel engine
Shot list for pipe-work, cake reveals, and signature items — your display case becomes 4 reels a week.
Online ordering
Custom-cake form, pickup windows, deposits, Square/Stripe — no more phone-tag at 2pm on a Saturday.
Pre-order campaigns
Mother's Day, Easter, Thanksgiving, Christmas. Pre-book by email 3 weeks out, sell out 10 days out.
Loyalty program
Punch card tied to email so the 10th croissant reminds them about your wedding tastings.
Bakery website
Daily case, custom-order gallery, pickup calendar, allergen info. Mobile-first because that's where scrolling leads to a Saturday order.
Email newsletter
Weekly 'what's in the case' plus monthly custom-order reminders — your direct line that Instagram can't throttle.
What actually moves the needle
- Shoot the piping process, not just the finished cake — 3× save rate on Reels
- Open custom-order pre-booking 4 weeks before every major holiday, close it 10 days out
- Build email list at the register with a 'first-dibs on new items' hook, not a discount
- Use one signature item as a hero shot and repost it quarterly — compounding recognition
- Respond to every custom-order DM with a link to the form in under 2 hours
“Our custom-cake orders used to be whoever called during lunch. Now it's a pre-booked calendar out 3 weeks. Holiday pre-orders alone paid for a new oven last year.”
Sofia M.
Owner, neighborhood bakery
Questions bakeries owners ask us
I don't have time to make content — can this really work?+
That's exactly the design. The shot list and templates are built for a 15-minute-a-day workflow: one phone video during prep, one finished product photo, caption drops from a bank. Bakers who already pipe with care already have the content — we just give them the container.
Do I need a custom-order form, or can people DM me?+
DMs work for 5 orders a week. They fall apart at 25. The form captures allergen info, pickup date, flavor, design notes, deposit, and delivery — in one pass, at any hour. It's also the difference between 'Tuesday morning chaos' and 'Tuesday morning in-the-oven at 6am.'
How far ahead should I pre-book holiday orders?+
Open pre-orders 4 weeks out, close 10 days out for production planning. The email-to-pre-order funnel typically does 30–50% of holiday revenue by itself. We've seen Thanksgiving weeks triple with just this one motion.
What about delivery services like DoorDash?+
Useful for daily-case overflow, brutal on margins for custom orders. We recommend using them for last-mile discovery (low-priced items only) and keeping custom-order pickup direct — that's your highest-margin revenue.
Ready to grow your bakeries?
Book a free consultation. We'll audit your digital presence and map the three highest-leverage moves for your business this quarter.